As part of its Smart City program, the Australian city of Perth, has installed e-Paper road signs to assist in managing traffic and parking along the road leading to the city’s main sporting stadium, Optus stadium. The main purpose of the signs is to offer better traffic management along the roadside during major stadium and city events.

Powered by Visionect and designed by Mercury Innovation, the e-paper road signs are replacing temporary signage  which needs to be physically positioned and then removed for each event, or parking signs which are temporarily covered with revised parking conditions, thus moving from the traditional static and inflexible signage to a dynamic and efficient system based on real-time needs.

Innovations like e-Paper road signage give cities the opportunity to more efficiently manage contested real estate along roadways and minimize congestion on local streets and footpaths.

In the case of Perth’s Optus Stadium, the third-largest stadium in Australia, capable of holding over 60,000 people, around 8,600 people typically walk across the Windan Bridge over the Swan River to reach the stadium for a major sporting event, while an additional 14,000 or so walk across another bridge which connects the stadium precinct with public transport and car parks. 

Australia has long embraced the versatility of outdoor electronic paper signs. In fact the world’s first e-Paper traffic signs were installed in 2015, and have continued to operate flawlessly with zero-failure rate.  The latest signs are the third generation of this versatile signage. 

This new generation of e-Paper signage - called ‘eMajor’ signs – comprise 32-inch outdoor electronic paper displays which are powered by Visionect and designed by Mercury Innovation. The current installation extends along 0.7 miles of roadway along the river opposite the Optus stadium, significantly enhancing event management and providing the ability to update notifications in real time.

Because the signs are 100% self-sustainable and powered by solar energy, they will not malfunction in high temperatures or during power outages. With highly optimized power management, the signs are programmed to ‘wake up’ and operate during pre-scheduled periods when the content on the sign will be wirelessly changed with an app-based content management system. Outside of the ‘waking’ and operating time, the road signs consume no power. 

Installed in June 2019, the e-paper rollout is part of Australia’s $50 million Smart Cities and Suburbs Program which supports innovative smart city projects that can improve the livability, productivity and sustainability of cities and towns across the continent. 


Contact us for further information on how e-Paper signs can offer enhanced traffic and parking management in your city.